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"How Rawlings Improved its Merchandising Game Plan for a Digital Playing Field"

In the current era of distributed commerce - in which customers browse and buy wherever they are - Rawlings needed a way to consistently bring all the details of their high-performance sports equipment and protective apparel to life on any screen.

Download the case study to learn how to:

• Equip sales teams with robust product information quickly. With Salsify’s Digital Catalog capability, the Rawlings sales team was able to start demonstrating and selling new products 5 months earlier than its usual sales cycle.
• Launch a first-time direct marketing channel. In September 2016, Rawlings went live with a new direct-to-consumer channel powered by a Demandware and Salsify integration.
• Solve data asset access for marketing and sales. Using Salsify, the Rawlings team created a custom Pro Player attribute, so the athletes associated with each product could be stored and searched for easily in Salsify by its marketing and sales group.

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