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Getting Started with Integrated Marketing For Dummies

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"Getting Started with Integrated Marketing For Dummies"

Use integrated marketing to unify your campaigns and create a seamless customer experience

Integrated marketing delivers a holistic approach that involves a variety of marketing tactics, strategies, and channels to target your customer where they are. An integrated campaign requires all aspects of a plan to work together to create a seamless experience for your audience, and when done correctly, it can build trust between you and your intended audience.

Using consistent messaging across channels is a key feature to making this strategy a success. It’s all about creating a unified message or campaign that informs your customers and provides a consistent brand experience.

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