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"Fluency Through Fonts: How A Smart Font Strategy Can Take Your Brand International"
Language Barriers Still Exist And That Can Pose A Real Challenge To Marketers. Customers Around The World Expect A Consistent, On-Brand Experience On Any DeviceAnd In Any Country Or Language.
These days, established companies, startups, and legacy organizations are all in the same boat. Brands have to think bigger and work harder than ever to earn their customers’ trust in this increasingly consumer-centric marketplace. Fonts are essential to earning that trust. Your fonts convey the spirit of your brand, and a thoughtful, functional font strategy shows your customers you care about their experience.
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