Delivering Optimal Fulfillment Experiences in a Multi-Channel, Multi-Echelon World
The changing dynamics of the retail industry, driven by digital commerce, shifts in consumer buying preferences and competitive pressures from retail giants, have brought new ways of thinking about balancing inventory supply and demand.
Inventory consumed in an omnichannel enterprise on a real-time basis is driving the need for change that prevailing methodologies can’t address. Traditional approaches to inventory optimization—including multi-echelon—aren’t engineered to master the complexity of connected commerce.
The next generation of inventory optimization strategies, Manhattan Associates’ Omni Inventory Optimization (OIO), recognizes the shortfalls of multi-echelon solutions in today’s omnichannel environment. While leveraging the network approach to inventory optimization, OIO also accommodates all selling channels, accounts for modern demand patterns and enables the additional fulfillment experiences consumers look for. Now, retailers can maximize sales opportunities and customer satisfaction, while minimizing costs, in today’s ultra-connected commerce world.
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