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Developing an Account-Based Marketing Program, 2nd Edition

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"Developing an Account-Based Marketing Program, 2nd Edition"

This workbook will help you define your demand marking and ops fundamentals for ABM.

Our workbook can guide how you develop a comprehensive ABM program with these elements:

  • Clearly defined goals
  • A communication strategy between sales and marketing
  • A content marketing plan
  • A sophisticated marketing technology stack
  • Using lead sources to distribute content to personas within named accounts
  • Easy access to ABM prospect and program data

Get your own Account Based Marketing Workbook!

Offered Free by: Heinz Marketing
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