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"Developing an Account-Based Marketing Program, 2nd Edition"

This workbook will help you define your demand marking and ops fundamentals for ABM.

Our workbook can guide how you develop a comprehensive ABM program with these elements:

• Clearly defined goals
• A communication strategy between sales and marketing
• A content marketing plan
• A sophisticated marketing technology stack
• Using lead sources to distribute content to personas within named accounts
• Easy access to ABM prospect and program data

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