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Data's Crucial Role In Increased Customer Engagement
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"Data's Crucial Role In Increased Customer Engagement"

Learn how zero-party, first-party and third-party data can help CX leaders navigate a cookieless world; 5 requirements for a Customer Data Platform, and what CX leaders need to know; How to leverage customer data with AI to drive more meaningful, personalized interactions

In a time of rapidly and ever-growing digital engagement, customers are feeling fatigued and frustrated with poorly connected experiences. Seventy-nine percent of CX leaders said connecting all first-and third-party data sources into unified profiles is important for visualizing customers’ journeys.

Digital touchpoints today must be frictionless, seamless, and connected, but achieving these outcomes, reducing costs, and growing top line revenue requires a data-driven approach to personalization and engagement.
 


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