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"Data Strategy & Privacy for B2SMB Companies"

Companies have long operated with a “dehumanized” approach to data, using any lawfully obtained information in whatever way they like. But with a growing focus on data security around the world and increasing legal liability, B2SMB companies need to pro-actively think about how they handle and use their clients’ information.

The Process: Using the DatasmartMethod, B2SMB companies can take an inventory to understand and evaluate the data that they are holding, and create a framework for leveraging it. As part of this process, they can put systems in place to ensure the safety of data assets.

The Result: “Privacy by Design” is a way to safeguard customer data and provide protection from liability — but it can also provide the opportunity for companies that employ it to be “Best in Class” for data privacy.

With this resource, you'll gain knowledge of the best practices for winning, keeping and growing small-business customers. Dive in!

Offered Free by: B2SMB Institute
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