Research Library

The top resource for free research, white papers, reports, case studies, magazines, and eBooks.

Share Your Content with Us
on for readers like you. LEARN MORE
Connecting Attribution and Media Strategy: A Meeting of the Minds

Request Your Free eBook Now:

"Connecting Attribution and Media Strategy: A Meeting of the Minds"

Guide to Marketing Attribution and Media Strategy

Data-Driven Optimization: A Guide to Attribution and Media Strategy, co-created by Conversion Logic and Rise Interactive, offers comprehensive insight on all things attribution. Covering both technology and agency-side implementation, this ebook includes:

  • 3 steps to attribution readiness
  • How to successfully kick off and run an attribution program
  • The difference between MMM and attribution, and which one is right for your business
  • The role of attribution in media strategy and optimization
  • How to realize 30-50% gains and see ROI in the first 90 days of your attribution initiative

Offered Free by: Conversion Logic
See All Resources from: Conversion Logic

Recommended for Professionals Like You: