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Best Practices for a Marketing Database Cleanse

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"Best Practices for a Marketing Database Cleanse"

A framework comprising of best practices to consider and red flags to avoid.

Maintaining a consistent, correct, and complete marketing database is not just a problem for marketers, it's an epidemic. Not convinced? Research from MarketingSherpa states B2B contact data decays at annualized rate of 22.5%.

Download this complimentary buyer's guide to learn about:

  • Key terms & metrics related to database management projects
  • Common pricing models vendors employ
  • End-to-end cleansing & segmentation capabilities
  • Best practices & must-have features to consider during your vendor selection

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