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"B2B Guide to VoC: Delighting the Customer in a B2B Environment"

VoC and CX programs help the B2B enterprise cut through the clutter and sameness of the market, get noticed, and connect with the customer on many levels and in ways that matter.

Managing the customer experience means going beyond the product itself and ensuring the overall experience – from researching, ordering, using, and even replacing or renewing the product/service – both delights the customer and provides exceptional profits.

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