In this eBook, we outline how to identify anonymous users, convert them into known users, and turn them into power users.
Have you heard of the 80/20 rule?
Applied to sales, it stipulates that 80% of your revenue comes from 20% of your customers. The reality is even more extreme: in all likelihood, just 5% of your customers really drive your bottom line. So how do you create more of those power users?
A few things you'll learn from this eBook:
How to identify and track anonymous users
How to personalize at every stage of the user journey
How to use behavioral data to inform your content strategy