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"Advanced Use Case: Ice.com"

How the e-commerce site is boosting email subscriptions and visitor conversion rates

Marketers walk a fine line between engaging web visitors and driving them away.  With so many choices it’s imperative for organizations to deliver fast, smooth and highly interactive digital experiences for every visitor.

In this use case, learn how Ice.com uses Ensighten to:

• Increase email subscription and visitor conversion rates through coordinated messaging across channels and website visits
• Improve cross-channel campaigns with a complete view of the consumer resulting in more effective budget and decision making for the marketing team
• Increasing optimization ROI with site testing

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