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"A Blueprint for B2B Design"

Operationalizing design is hard. Here's how to make it happen.

Over the course of the past 6 years, we here at SketchDeck have worked with hundreds of marketing and B2B design teams, including: Remy Cointreau, Okta, SAP and Instacart. We've helped organizations not only overcome business-to-business marketing design challenges, but transition to more design-centric cultures.

Why? Because good design helps you grow!

In this eBook we'll distill our experience down into three key topics:

• How B2B design expectations are changing
• The design challenges B2B companies are facing, and how to overcome them
• How to strategically deliver great design throughout your organization

Finally, we take these insights and offer a detailed 6-step organizational strategy covering:

• How to assess your design needs
• Flexible brand systems
• Independent design teams
• Clear design metrics and objectives
• Design-centric culture
• Design scalability

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