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"5 Ways Your Company Communications Strategy Drives Results For HR"

Attracting the right candidates to your organization while maintaining the company's reputation is one of the many challenges that human resources teams balance on a daily basis.

The best way to simplify the tasks of hiring, engaging and retaining the right talent is communicating with employees and company leadership on a consistent basis. Open dialogue with employees leads to a better understanding of company values. These values can then be shared externally, creating a ripple effect, that shows future applicants what your brand stands for.

People trust what employees say about their company more than what leadership might say. For HR teams to create an appealing employer brand, it’s vital to communicate openly with employees. The feedback provided by employees also helps HR refine its processes for a smoother experience for all parties, leading to a more results-driven department.

A renewed focus on company communications will help HR teams:

• Increase applicant quality
• Expand the job candidate pool
• Create a memorable employer brand
• Improve the employee onboarding process
• Reduce employee turnover

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