In the world of ads, latency (the length of a delay that end users experience when trying to access content) can mean losing hundreds of impressions (and subsequently, revenue).
Whether it’s display, mobile, or video ads, visitors are not likely to wait around for your ad to load to see what it’s all about. Just the smallest amount of latency can cost you thousands of views, clicks, and conversions. By following these 5 guidelines, you can reduce your overall network latency and keep those clicks coming.
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