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"5 Ways AdTech Can Scale Account-Based Marketing"

Buyer habits are changing. Today's B2B buyers want to engage with your marketing on their own terms, and they expect your marketing to cater to those expectations, whether they're engaging on social media, online search, mobile, video... the list goes on.

How can marketers be everywhere their buyers are during the selling process — and reach all of the necessary decision makers — without being intrusive?

In this guide, you'll learn how:

1. Salesforce maximized event ROI through ABM campaigns.
2. RenterUp built awareness for their new startup.
3. Insightpool improved awareness through account nurturing.
4. SalesLoft increased reach and drove marketing/sales alignment.
5. Kevy was able to wake dead leads and drive ROI.

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